Privacy
What the house knows about you.
This site runs no analytics, sets no tracking cookie, shows no consent banner and has no accounts. What is left is the correspondence between you and one of two people. This says what happens to it.
What this notice covers
In short
What the house holds about you, why it holds it, who else ever sees it, and how to have it deleted.
Luxury Drop decides what is collected here and is responsible for it. It is one company, registered in the United Arab Emirates and run by its two owners, one in the UAE and one in India. The registered name is issued with the written terms for a piece; it is not published yet, because it has not been confirmed.
This notice covers this website and the correspondence that follows from it. It is short because there is genuinely little to describe, and what there is, is written in the clause rather than in the summary above it.
No analytics, no tracking, no accounts
In short
This site measures nothing, sets no tracking cookie, shows no consent banner and has no sign-in. There is nothing here to opt out of.
Most privacy notices open by describing the machinery a site runs against its visitors. There is none here, so this clause is a list of things that do not exist.
- No analytics. Nothing counts your visit, your route through the site, or how long you stayed on a piece.
- No advertising pixel, no remarketing tag, no session recorder, no heatmap. Nothing on this page was loaded from another company’s server.
- The typeface is served from this site with the pages. Your browser does not fetch it from a font service, so no font service learns that you visited.
- No tracking cookies, and therefore no consent banner. A banner asking permission to do nothing would be theatre.
- No accounts, no sign-in, no password, no profile. There is nothing of yours to lose here because there is nothing of yours held here.
- Nothing is sold, rented or handed to a data broker. The house sells watches.
What an enquiry gives the house
In short
A name, a way to reach you, and which piece you asked about, in a message you send yourself. The last of those says more about you than the other two.
Every way of writing to the house from this site ends in WhatsApp, with the message already written and shown to you, and nothing reaches the house until you send it yourself from your own account. A WhatsApp button composes that message in your browser and sends nothing to this site. A longer form — to sell a watch, to brief a search, to ask for a viewing or about a piece — sends your answers to this site once, so they can be checked and turned into that message; they are not stored, and they are not emailed anywhere.
What a form asks for is what one of the two owners needs in order to answer you properly. Every field is on the screen in front of you when you send it, and none of it is inferred from anywhere else.
- Who you are and how to reach you
- A name, an email address, a telephone number with its country code, which channel you would rather be answered on, and roughly when suits you. The last two exist so that nobody rings you at midnight in your own clock.
- What you asked about
- The reference or model of the piece, and anything you wrote in the message. A record of which specific watches a named person enquired about is, in the wrong hands, an inventory of what is in their home. It is held on that basis.
- What a sourcing brief or a valuation adds
- For a brief: brand, reference, era, condition tolerance, papers requirement and timeline. For a valuation: what you are holding, its condition as you describe it, and whether it has papers. None of it is shared outside the house in a form that identifies you.
- What sending a form records
- A count of how often that form has been sent in the last few minutes, so a script cannot flood it. Where the host supplies an address it can vouch for, the count is kept against that address, or for a newer address its network; otherwise one count is shared by everyone. It is held in memory only, is never written to a file, is never attached to your message, and is gone when the window passes or the process restarts.
Once you send it, the conversation is carried on WhatsApp’s own infrastructure under WhatsApp’s terms rather than the house’s. The house sees the thread, and so does the platform carrying it. Instagram, the other channel, works the same way under its own terms.
The reason for holding any of it is plain: you asked the house to do something, and it cannot be done without knowing who asked and what for.
Photographs you send for a valuation
In short
They do not leave your browser. The house is told what you attached, not shown it, until you send it deliberately.
A valuation needs pictures: the dial under even light, the caseback, the clasp, the papers where they exist. Those images routinely carry more than the watch — a serial number in full, a room, sometimes a hand or a face in a reflection.
- A photograph you attach is decoded and resized in your own browser and held in that tab. It is not uploaded.
- Re-encoding it strips the camera metadata with it, including any location the device recorded.
- What reaches this site is the file name, its type, its size and its dimensions, so they can be checked. The message written for you says how many photographs you have to send.
- You send the photographs yourself, in the WhatsApp conversation, if and when you choose to.
- Closing the tab discards them. There is nothing to delete afterwards because there is nothing there.
If that ever changes — if the house asks you to upload a photograph rather than describe one — this clause changes before the feature ships, not after.
Who else ever sees it
In short
The platform that carries your messages. A carrier, where you have agreed one in writing. The company that hosts this site. That is the list.
- WhatsApp, or Instagram, carries the conversation you start there, under its own terms.
- Where a piece is shipped, the carrier agreed with you in writing receives a name, an address and a number to call. It is not told what the piece is or what you settled for it.
- This site is hosted by a third-party provider, which carries the page to you and is given nothing for its own purposes.
- A regulator or a court with authority over the house, where it is entitled to it.
No enquiry is sent to a mail provider today. What a form does is compose the message and open it on your own device, so the conversation starts in your own account and the house is not holding a copy anywhere else. If the house signs a provider to keep a written copy, this clause changes before that ships, not after.
The house does not sell, rent or trade personal data, has no data-sharing arrangement with another dealer, and does not tell anybody that a named person owns a particular piece — including other clients asking after that reference.
Correspondence moves between the UAE and India in the ordinary course, because the two owners are in two countries and work one file between them.
How long it is kept
In short
There is no written retention schedule yet. Rather than publish one nobody has agreed, the house deletes whatever you ask it to delete.
An enquiry lives in a message thread. Clients come back to a reference years later, and a thread that is still there is more use than one started from nothing, so nothing is deleted on a timer.
The house has not set a written retention period, and this notice will not invent one to look thorough. What it says instead is the thing you can actually rely on: ask for correspondence to be deleted and it is deleted. When a real schedule exists, it is published here and this paragraph goes.
Rate-limiting records are the exception, and they are not really kept at all: they sit in memory for the length of the window and are gone when the process restarts.
What you can ask the house for
In short
A copy, a correction, a deletion, or an end to the correspondence. There is no form and no ticket.
- A copy of what the house holds about you, and why it holds it.
- A correction, where something is wrong. A name spelled wrong on a delivery document is worth saying before a piece ships rather than after.
- Deletion. Where something has to be kept, you are told which obligation requires it rather than declined without a reason.
- An end to the correspondence, immediately, without being asked why.
Ask in the conversation you already have. There are two people here and no support desk, so the person who answers you is the person who holds it, and nothing has to be escalated to reach someone who can act.
Changes to this notice
In short
The date at the top is the date it changed. Anything material is said, not quietly amended.
This notice changes when the house changes what it does, and the date at the top moves with it. If the house ever starts measuring something, holding something, or handing something to somebody new, this page says so before that begins. A notice that changes silently is a notice that cannot be relied on, and the point of this one is that it can be.
Data protection
Ask what is held, and it is answered.
A request for a copy, a correction or a deletion goes straight to one of the two owners. Ask in writing rather than through a form, so that a person reads it and the same person acts on it.